Attraction and retention of talent is vital to creating vibrant and competitive cities. With dedicated consultancy solutions in the nexus of alternative investment, international talent attraction and urbanism, The Class helps reconfigure cities as talent hotbeds. We support leaders at local, regional and national level to respond smart to shifting paradigms and lifestyles.

Inspirational keynote &
workshop facilitation

Policy analysis &
international benchmarking

Strategic consultancy
on university-city ecosystems

Urban re-development &
placemaking strategies

Florence: Towards a Learning City
In this interactive workshop, The Class developed scenarios on how Manifattura Tabachi can aggregate the global bright mind and steer Florence towards new urban renaissance.
Milano Urban Campus
The municipality of Milan has welcomed The Class of 2020 for an advisory project to co-create new urban campus strategies for several abandoned, former industrial railyards across Milan.
The Hague International Student
Through building 18.000 residential units in between three train stations, The Hague aims to grow its central innovation district. Our solution: position a new (branch) campus as the change agent and place maker.
Amsterdam as Global University Capital
The Mayor’s office, The Amsterdam Economic Board and The Class of 2020 initiated and co-created an impact driven action plan to reposition Amsterdam as global university capital.


We value and benefit from our exceptional network of associates. Our Advisory drives both the theory and practice of the urban campus, rooted in academic centres of excellence globally. network of critical thinkers based across Europe, both in academia and practice, that shares our passion to work on the future of urban campus.

Flavia Curvelo Magdaniel


Flavia is a postdoctoral researcher in European Campuses and Innovation at Delft University of Technology. In the European Campus research project Flavia focusses on developing information and tools targeted to support decision makers of university campuses.

James Ransom


James is Policy Researcher at Universities UK and PhD candidate at UCL Institute of Education. James’ work looks at the roles of universities in cities around the world, and the ways as they engage at the local, regional and national level to support innovation and economic growth.

Javier Capapé Aguilar


Javier is Adjunct Professor and Director of the Sovereign Wealth Lab at IE Business School. His research centeres around the roles that (government-owned) institutional investors playing in alternative long-term real estate assets.

Jeroen van Haaren


Jeroen is Senior Researcher and Lecturer at the Erasmus University Rotterdam. His work focusseson quantitative spatial analysis of among others labour markets, housing and commercial real estate markets.