As PBSA matures and coliving models pick up speed, the traditional factors determining the performance of alternative residential assets is complexifying. With Gen Z appetites driving the importance of operational teams, community and branding, how is performance of new models assessed? What are the opportunities and challenges when it comes to investing in platforms? Moving from an asset-based investment category to a brands and operations-based investment, what is performing well and where are the opportunities for investors in these living models? Historically the development of sizeable portfolios (appx. 5000+) has been limited in the continental market in any of these categories. Yet new brands are starting to develop quickly and raise the question- what are the similarities and differences between these alternatives?