Tradition Meets Contemporary: Shaping the Italian Student Experience
This session was all about balancing Italy’s long standing traditions and design heritage, with a growing need for modern housing typologies amongst young talent. Today’s global student has completely different needs compared to previous generations and pursues an experience-driven lifestyle facilitated by an urban, tailored and integrated living environment. How can shape and aesthetics contribute to a sense of community, a sense of belonging, and the student living experience overall? How do these preferences direct redevelopment projects and transform existing neighbourhoods into exciting new urban campuses?
The undersupplied Italian market offers a lot of potential and witnesses the emergence of new residential typologies. As of late, Italy has become a destination for larger PBSA projects, however investors recognize the need to understand the dynamics and characteristics of the market better. For example, the local food culture appreciates having high quality meal options included, and the historic and current limited availability of purpose-built accommodation has led to a strong platformization trend. Despite a still limited offer of English taught programs, we see an increase of international students that want to study in Italy. Do the changing needs of Italian and international students diverge in different cities? And can we expect the Italian market to go in the direction of other European markets?