Stemming from its roots as the leading platform for the European student living community, The Class of 2020’s research programme has had and continues to have a strong focus on understanding student housing markets across Europe. While learning from and sharing market insights with this community is still at the core of our research, as we approach “graduation”, the goals of The Class of 2020 have shifted and expanded to include topics looking at the next stages of adulthood. We believe that as students transition into the job market, our role in their journey does not come to an abrupt end. With drastically different needs and preferences than generations before them, The Class of 2020 seeks to understand new models of living and working together that overcome the challenges faced and new desires of recent graduates.
In order to do this, we need to understand how the relationship between different stakeholder groups can be leveraged to provide a better overall experience for students, young professionals, local communities, institutions of higher education, and municipalities alike. As such, our primary research topics are broken down as follows:
- The student housing markets of Europe
- Affordability and accessibility of student housing
- Improved quality of student accommodation
- Student mobility
- City-university collaboration
- Talent attraction
- The “Co-Revolution” (i.e. co-living, co-working)
- Innovation hubs
While seemingly disparate topics, there is a unifying theme of improving the journey of young adults and the societies they grow up within.
Attraction and retention of young talent is vital to the internationalisation of higher education, and ultimately to create vibrant and competitive cities. With dedicated consulting services, The Class helps higher education institutions, cities, economic boards, and private partners to shape the future global talent hubs.
Since 2014 The Class of 2020 has conducted several advisory projects, of which some are shown below.
The municipality of Milan has welcomed The Class of 2020 for an advisory project to co-create new urban campus strategies for several abandoned, former industrial sites in Milan.
The Class of 2020 supported The City of The Hague and The Hague University of Applied Science in better leveraging its distinct profile as international student city on peace and justice.
The Class Of 2020 Annual Trends Report is steeped in a history focused on the budding student accommodation markets of Europe. That being said, our most recent publications continue to push the boundaries of student living and the next steps of recent graduates as we, The Class of 2020, develop in new directions.