Stemming from its roots as the leading platform for the European student living community, The Class of 2020’s research programme has had and continues to have a strong focus on understanding student housing markets across Europe. While learning from and sharing market insights with this community is still at the core of our research, as we approach “graduation”, the goals of The Class of 2020 have shifted and expanded to include topics looking at the next stages of young adulthood. We believe that as students transition into the job market, our role in their journey does not come to an abrupt end. With drastically different needs and preferences than generations before them, The Class of 2020 seeks to understand new models of living and working together that overcome the challenges faced and new desires of recent graduates.
The Class of 2020 also recognises that there are many stakeholders that need to be involved to provide the right environments and resources for students and young professionals to thrive. While our work has previously been focused on the real estate development and operations side of student housing, we are actively trying to better connect with and understand the role and needs of other major stakeholders, examining topics like city-university cooperation. Our goal is to understand how the relationship between these different stakeholder groups can be leveraged to provide a better overall experience for students, young professionals, local communities, institutions of higher education, and municipalities alike.
As such, our research topics can be broken down as follows:
- The student housing markets of Europe
- Affordability and accessibility of student housing
- Improved quality of student accommodation
- Student mobility
- City-university collaboration
- Talent attraction
- The “Co-Revolution” (i.e. co-living, co-working)
- Innovation hubs
While seemingly disparate topics, there is a unifying theme of improving the journey of young adults and the societies they grow up within.
One of The Class of 2020’s primary objectives is to bring openness and professionalism to the student housing markets of Europe. It becomes therefore essential that we share knowledge and best practices with the communities we work within as best we can. In this section, you will find reports written by industry leaders focused on student housing markets across Europe, the UK, and other parts of the world as well as on topics like student mobility, city-university cooperation, talent attraction, and the “co-revolution”.
While we share reports focused on student housing produced by others, we also create our own annual publication: The Class Of 2020 Annual Trends Report. This report, like us, is steeped in a history focused on the budding student accommodation markets of Europe. That being said, our most recent publications continue to push the boundaries of student living and the next steps of recent graduates as we, The Class of 2020, develop in new directions.