Students are constantly evolving. They are digital natives, choose to spend money on experiences over material items, and are increasingly socially conscious. Brands must adapt and innovate if they want to appeal to this generation.
The Nido Collection regularly reviews and evolves its brand. After significant research and analysis of today’s students, key trends and requirements stood out. These are at the heart of Nido Student, our new student-focused sub- brand, which has a fresh identity and offering as well as values that together reflect the needs and ambitions of students today. We know that they are, amongst other things, individual, savvy, demanding, aspirational, independent, intelligent and creative. They are not homogenous, and nor should their accommodation be. They want a complete and inspirational student experience which allows them to fulfil their potential.
Nido Student is urban, smart, and created for today’s students – it’s a home and a lifestyle that inspires them and helps them to build a real community.
We create a community in each of our residences, and across our global portfolio. We know every student needs a safe, comfortable environment to live in, but that’s just the start of it. What makes their student experience memorable and supports their development for the short and longer term are the friendships and networks that are made. Nido’s year-round experiential programme facilitates and nurtures this. It focuses on social interaction, wellbeing, learning, career and lifestyle events and activities, tailored to suit our residents’ interests, needs and ambitions throughout their time with us.
The Nido app has been designed for residents to communicate easily with staff and each other via instant messaging, community forums and resident interest groups, in addition to more practical applications such as logging maintenance requests and receiving parcel and building notifications, ensuring that every resident can actively be a part of the Nido Student community.
The wellbeing of our residents is paramount. The Nido Student team are experienced, friendly
and strive to provide excellent service and support 24 hours a day, 7 days a week. They get to know each student personally to ensure they feel comfortable and at home in our residences.
Our experiential programme includes fitness classes, yoga, meditation, and stress relief activities and advice to assist with both mental and physical wellbeing. We create supportive, inclusive environments which allow our residents to thrive. Nido Student also actively contributes to local charities and to the local community. This enables our residents to positively impact on society and the wellbeing of others.
Nido empowers its students. We want to help students maximise their time with us, and carefully select local, national and international brand partners so our residents can enjoy exclusive discounts and events. We also run workshops with entrepreneurs, cooking classes with renowned chefs, CV and interview masterclasses, and our very own legendary Nido Fest featuring renowned DJs and artists.
Students are also invited to work with us in our residences. They gain valuable work experience, and influence everything we do. This ensures we are always meeting their changing needs.
Nido Student is committed to making a positive impact on the world however we can. We supply our residents with bags for life, reusable coffee cups and water bottles to limit the use of plastic and its negative impact on the environment.
We issue e-contracts to reduce paper usage and run recycling initiatives and campaigns to minimise energy and water consumption. We also get involved with community clean-up projects and encourage our students and staff to walk or cycle. Collectively the Nido Student community can make a significant difference.