Founded in 2007, The Nido Collection was the first student accommodation operator to truly understand the global marketplace. Now 10 years old and with global expansion underway, how does Nido continue to pioneer an ever-changing industry?
Every student needs a safe, comfortable environment where they can fulfil their academic potential in a new city, but that is just the start of it. What makes time at University so memorable are the lasting friendships and networks that are made, the independence gained and the ambitions realised.
Understanding who our current and future residents are and then putting them at the heart of everything we do is vital, but there is more to the science of success in PBSA than simple demographics.
With the rise of the online review culture, engaging openly with our audience on their terms is integral to our approach. We have deployed advanced social listening tools and engage with our residents as frequently as possible onsite and online. Our residents also complete a quarterly NPS survey on all aspects of Nido life. When combined, this gives us the data we need to tailor our facilities, services and events throughout the academic year and beyond.
We give them what they want
Analysing the data and requirements of each cohort, we have implemented countless changes that satisfy residents and enable Nido to challenge traditional revenue and occupancy boundaries in extremely competitive markets. From simple solutions such as increasing Wi-Fi speed, adding 24-hour security or even buying a ping pong table to full renovation of rooms, gyms, social and study spaces.
Moving sometimes thousands of miles away from home to a new city can be an exciting but daunting time. At Nido, we engage and inspire our residents with a year-round calendar of social, career and learning events. With events like our legendary Welcome Parties, Halloween, Full Moon Party, Après Ski Christmas event, Valentine’s and the numerous cultural celebrations throughout the year, our residents mingle, network and make friends for life.
No one does events like Nido. But it’s not just the social events. Our learning and career events help our residents adjust to life in a new city and plan for their future careers. From TV and Film Career Workshops with world-famous directors and TV stars, business speaker series with famous entrepreneurs and VC’s to our stress-busting puppy therapy, CV and Interview workshops, we empower our students and prepare them for life after University.
Additional benefits for Nido members include exclusive use of the social and study spaces at any Nido residence whilst they travel or work in another location. The Nido Collection also carefully selects local, national and international brand partners so residents can enjoy exclusive discounts and events. Our residents are very socially aware and demand that The Nido Collection is too. We choose our charity partners annually based on our resident’s preferences, involving them in our social responsibility policy and offering them the ability to give something back to the community they live in.
We keep things simple
Generation Z is impatient but they want a personalised service. They are big on individuality but globally-mobile. They want value-for-money but have high expectations and they demand social awareness. They have been born into a world flooded with choices and contradictions. Nido is continually finding ways to make their lives easier in the selection, purchase and management of their room.
Our website and social platforms are in a constant state of evolution, adapting to new technologies. Our online sales journey is simple but we have a multi-lingual sales team on hand to reassure parents and students alike. On arrival, all residents are asked to download the Nido app and update their details to give them access to personalised room and account management whenever they need it. All housekeeping and maintenance requests are made on the app which also has payment management, events calendar, guest register, local discounts, laundry viewer and a 24-hour concierge service. The app can also integrate room management services including lighting, heating and access control.
We identify innovative opportunities
The experienced team behind the Nido Collection are from a myriad of backgrounds including hospitality, travel and events which breeds innovation and creative thinking. It’s what makes us pioneers. The Nido Collection now has 10 assets throughout the UK. This rapid expansion is also set to continue into continental Europe through our exciting multi-use development in Porto. This is a unique opportunity to harmoniously blend multiple uses in the largest campus-style project in Porto. We continue to innovate a sector that has evolved from alternative to a mainstream investment class, identifying exceptional returns and future-proofing our brand. We don’t just operate buildings, we build communities and nothing is left to chance.