Rolling out the Red Carpet for Talent
The face of higher education in Europe continues to dramatically change and evolve. This summer universities across the continent reported record numbers of international students. As predicted Millennial students are international by default. The shift from local to international demand is accelerated by comprehensive recruitment strategies with savvy marketing campaigns, availability of grants and university-guaranteed housing. Encouraged by the EU and challenged by declining local student populations, European cities and nations have launched comprehensive red carpet strategies to attract and retain talent.
Universities have stepped-up their investments in education, campuses, resident life and student services to provide a better student experience. The private sector acknowledges the expected growth of international higher education with record levels of investments in new forms of student housing. The number of job fairs, incubators and new technology platforms have surged as student needs and expectations have evolved. They demand high quality education, better information, more choice, and if possible direct access to funding for start-up or international job opportunities.