THE MALL – PORTA NUOVA
Piazza Lina Bo
Bardi, 1, 20121
Milano MI, Italy
Bus Tour & Welcome Reception venue
Fabrica del Vapore
Via G.C. Procaccini 4
From Post-Industrial City to the New Urban Campus
The Class Conference is the biggest Conference on student living in Europe. Over two days, the student housing industry, city leadership and the higher education community come together to pick up on the latest student living developments and trends, exchange ideas, and cultivate their networks. Together we shape the future of living, working and learning in Europe.
The past decade can be considered nothing less than a miraculous one in human innovation. More ideas and products have been realised than any decade before, with greater flows of people, goods, and services between cities, countries and continents. In this new, global world-order, life goals and work preferences are changing too. Younger generations are steering clear of the isolated office parks of the second half of the 20th century as they seek more integrated, compact communities offering many different lifestyle opportunities and spatial uses. Not only is this seen as more desirable than the hospital-like sterility of suburbia, it is better for business in the ‘idea’-based economies of the 21st century. However, as more people pour into cities to consume and contribute to the innovative atmosphere of dense, human capital rich centres, they also run into the physical roadblocks of the cityscapes, structures, and infrastructures not yet adapted to their new needs.
But where challenges exist, opportunities arise.
A key challenge in many cities comes in the form of abandoned, former industrial areas. However, as the industrial world of the last century crumbles away, it has left in its wake not only the challenges of relatively vacant, post-industrial spaces, but also ‘concrete playgrounds’ for the creative, entrepreneurial spirits of their respective cities. These brownfield sites are ripe opportunities for transformation, perfect for cultivation into idea breeding grounds by the municipalities they lie within. Likewise, for local knowledge centres like universities, there is a strong desire to reposition within a post-industrial world, to leverage the changes around us, including reimagining and redefining former industrial landscapes to act as urban campuses where their students can experiment and learn to contribute to new societal wants and needs of our new, global world-order.
“In a changing economic landscape, where innovation is increasingly collaborative, “open,” and convergent, cities are now able to leverage their unique assets and advantages—density, proximity and accessibility—to cultivate the pooling of innovative clusters and sectors at the hyper local scale.”
“In the European student housing market concepts have tremendously improved over the last decade through the emergence of international players. We view student housing as the key pillar – and one of the very few incubators – for the emergence of community-driven accommodation experience dear to the millennial generation.”
Class Conference Testimonials
Five reasons to join
Would you like to showcase your products and services and make yourself visible within the Real Estate and Higher Education Communities?
For more information about Sponsorship and Exhibition space at The Class Conference 2018, please contact Pauline Bercon at [email protected]