THE CLASS CONFERENCE 2018

The Class Conference

November 14 -15

Conference venue

THE MALL – PORTA NUOVA
Piazza Lina Bo
Bardi, 1, 20121
Milano MI, Italy

From Post-Industrial City to the New Urban Campus

The Class Conference is the biggest Conference on student living in Europe. Over two days,  the student housing industry, city leadership and the higher education community come together to pick up on the latest student living developments and trends, exchange ideas, and cultivate their networks. Together we shape the future of living, working and learning in Europe.

The past decade can be considered nothing less than a miraculous one in human innovation. More ideas and products have been realised than any decade before, with greater flows of people, goods, and services between cities, countries and continents. In this new, global world-order, life goals and work preferences are changing too. Younger generations are steering clear of the isolated office parks of the second half of the 20th century as they seek more integrated, compact communities offering many different lifestyle opportunities and spatial uses. Not only is this seen as more desirable than the hospital-like sterility of suburbia, it is better for business in the ‘idea’-based economies of the 21st century. However, as more people pour into cities to consume and contribute to the innovative atmosphere of dense, human capital rich centres, they also run into the physical roadblocks of the cityscapes, structures, and infrastructures not yet adapted to their new needs.

But where challenges exist, opportunities arise.

A key challenge in many cities comes in the form of abandoned, former industrial areas. However, as the industrial world of the last century crumbles away, it has left in its wake not only the challenges of relatively vacant, post-industrial spaces, but also ‘concrete playgrounds’ for the creative, entrepreneurial spirits of their respective cities. These brownfield sites are ripe opportunities for transformation, perfect for cultivation into idea breeding grounds by the municipalities they lie within. Likewise, for local knowledge centres like universities, there is a strong desire to reposition within a post-industrial world, to leverage the changes around us, including reimagining and redefining former industrial landscapes to act as urban campuses where their students can experiment and learn to contribute to new societal wants and needs of our new, global world-order.

Testimonials

There are a lot of potential partners both from the operation side and from the development side.

Jeremy Bamberg

Co-Founder, Factory International

At Nido students we really respect the work that The Class is doing in expanding the footprint of the student accommodation sector and challenging local governments and those of us within the sector to continue to evolve, adapt, improve, deliver great services for students and continue to be a force. 

Brian Welsh

CEO, Nido Student

That’s the marketplace for everybody who is part of this sector in the real estate industry.  

Horst Lieder

Chairman & Founder at IC Campus

Wonderfully organised and thoughtful event.

Julie Wagner

Non-resident Fellow The Brookings Institution

Highlights

  1. Universities are the spark to creating local and regional innovation ecosystems says Julie Wagner. The re-make of the urban campus at the heart of the city is the ultimate mash-up of living, working and learning – in new hybrid typologies.
  2. Education is a key anchor for large scale complex urban area developments, according to Vincent Rouget. For PBSA the easy times are over, so value creation through product development and a strong focus on operations is key.
  3. Alternatives underpinned by a long-term structural trend are increasingly attractive. The Conference reports a pipeline in Europe now accounting for 350 projects & 105,000 beds, with a focus on Paris, Amsterdam, Berlin, Hamburg and Vienna.
  4.  Students bring a lot to cities like London, Rotterdam and Milan. The Urban Campus panel discussed how to develop these petri-dishes for innovation and why the European Investment Bank believes in funding university development.
  5. Milan could double its international student population. The Milano Urban Campus Advisory Project, presented to Deputy Mayor Maran, outlined a unique opportunity to bring 300 million euros worth of economic impact and 4,500 new jobs to Milan. This requires a rapid increase of both the number of English-taught programmes and the provision/quality of housing for international students.
  6. Student wellbeing was all over The Class Conference 2018 and we are happy to report that the stigma around mental health is shifting. We must continue to talk openly about this, as it is okay to not be okay!
  7. Students lead the way when it comes to housing preferences! We are thankful to all students that joined our Campfire Chat. Building community is imperative.
  8. The inspiring co-revolution panel highlighted how quickly co-living and co-working typologies are blending. The blurred lines around PBSA result in new conceptions of space and place.
  9. The Global Outlook panel discussion underlined the potential of PBSA investments across global markets. Mobility trends are now quickly shaping demand in markets like Mexico, India, South Africa, Colombia.
  10. With 650 attendees coming from 27+ countries, strong presence of the higher education industry and the many students involved, the 2018 European Class Conference was bigger and better than ever before. Thanks for shaping the future of living, working and learning together!

Programme

November 12, 2018 - November 18, 2018

Class

Wednesday (November 14, 2018)
1:00 pm - 5:00 pm Inspiration Bus Tour - with The Class Conference 2018

November 12, 2018 - November 18, 2018

November 12, 2018 - November 18, 2018

Class

Thursday (November 15, 2018)
9:30 am - 10:30 am Welcoming & Opening Panel - with Giacomo Biraghi, Julie Wagner, Vincent Rouget, Pierfrancesco Maran, Paloma Lisboa (Director of Operations, King’s College London)
The Mall – Big Spaces Piazza Lina Bo Bardi, 1, 20121 Milano MI, Italy
10:45 am - 11:30 am Addressing Anxiety - with Tony Allen, Carlos Cano, Rebecca O’Hare, Obi Okwuadigbo, Deb Schmidt-Rogers
This panel will explore the keys to addressing mental health issues among students, from a policy perspective to real-life, practical insights. Students today face a demanding academic environment in a time of rapidly changing circumstances and an increasingly competitive and technologically integrated world. Impressive academic performances, a blossoming social life, managing a budget around tuition and living costs and building a strong cv – these are all goals and concerns that students are dealing with and can lead to worrying health concerns. How can housing officers, residence managers and housing providers adequately respond to these newly emerging challenges and best serve a diversifying student population?
10:45 am - 11:30 am The Urban Campus - with Job van Maurik, Luca Martinazzoli, Emilio Faroldi, Anna Canato, Clare Melhuish
Student populations are recognized as a fundamental part of the urban ecosystem and everywhere in Europe we are witnessing opportunities for urban campuses and innovation hubs aggregating young. The emergence of the New Urban Campus sheds a new light on the role of the university in the post-industrial city. Universities are catalysts for cosmopolitan urban regeneration, innovate cities and help create talent hubs. What infrastructures are necessary for the next generation of students and young professionals? What are the opportunities for wider urban development strategies and local spatial development plans? What can make talent stay?
11:45 am - 12:00 pm Introduction - with Samuel Vetrak (CEO, BONARD)
11:45 am - 12:30 pm Energising Gen Y - with Rob Crowther, Heather Wray, Nick Proctor, Polina Popova
Technology in student accommodation can contribute to social impact and a complete, connected student experience, as well as nudge pro-environmental behaviour in student living. Different experiences and perspectives on sustainability in purpose built student accommodation will be exchanged varying from energy, service providers and housing provider and policy makers. What is the current and future role of technology in student accommodation, how do changing student preferences direct technology provision in student housing, what does sustainability in student housing look like, and how can students and other residents be encouraged or steered towards sustainable behaviour?
11:45 am - 12:30 pm Italian Student Living - with Stefano Pagliani, Felix Hillen, Marcus Roberts, Federico Rossi, Andrea Galardi, Brian Welsh (CEO, Nido Student)
Student populations are recognized as a fundamental part of the urban ecosystem and everywhere in Europe we are witnessing opportunities for urban campuses and innovation hubs aggregating young. The emergence of the New Urban Campus sheds a new light on the role of the university in the post-industrial city. Universities are catalysts for cosmopolitan urban regeneration, innovate cities and help create talent hubs. What infrastructures are necessary for the next generation of students and young professionals? What are the opportunities for wider urban development strategies and local spatial development plans? What can make talent stay?
12:00 pm - 12:30 pm Spain - with Christopher Hütwohl, Andrew Smith (European PBSA Investment Advice, Cushman & Wakefield), Raj Kotecha, Heriberto Cuanalo (CEO, Collegiate)
This panel discussion focuses on the hard investments into PBSA in Spain: major new projects and transactions, yields/ROIs, demand-supply imbalances, differences in investment interest by location, shifting student demands and product type.
12:30 pm - 1:00 pm CEE - with Harald Hübl (Investment Director, Value One), Justin Hamer, Stuart Osborn (Partner, Knight Frank), Horst Lieder
This panel discussion focuses on the hard investments into PBSA in Central and Eastern Europe: major new projects and transactions, yields/ROIs, demand-supply imbalances, differences in investment interest by location, shifting student demands and product type.
12:45 pm - 1:30 pm Creating inclusive cities - with Chiara Rizzica, Eelco Siersema, Demetrio Scopelliti, Nicolas Bearelle
The younger generations are most affected by issues around housing affordability that emerged since the global financial crisis. In many cities housing shortages are causing increased housing prices and rents. Making sure that cities remain accessible for not only millennials, but Gen Z as well, will keep neighbourhoods liveable and attractive. The PBSA sector is positioned between guarantying yields on one hand, and affordability on the other, without making concessions in quality. How can investors, developers and operators provide the secure, rented accommodation needed now? How does product segmentation, for example, offer a solution to this dilemma?  
12:45 pm - 1:30 pm From Space to Place - with Alec McKenzie, Marc Koehler, Matteo Fantoni
The new urban campus comes in to existence with a refined balance between construction and placemaking. The role of architecture and design in student living is extensive as today’s global student pursues an experience-driven lifestyle facilitated by a tailored and integrated environment. Dimensions, lighting and aesthetics contribute to a sense of belonging, and when blended with public space embedded in the wider urban fabric, create a sense of community. How do architects and designers contribute to the student living experience and wellbeing? How do changing student preferences direct redevelopment projects and transform existing neighbourhoods into exciting new urban campuses?
1:00 pm - 2:00 pm Campfire Session - with Antoinette Zuidweg, Luca Bovone
The camp fire session offers a stage to those learning and living in cities across Europe: the students and young talent all our panels will be discussing today. Milan attracts students from all of Italy and increasingly from abroad as well. The global student is characterized by changing preferences regarding living and learning environments, and desires communal living typologies. Which environments are most attractive to students, what do they expect from their student experience, which obstacles do they deal with? This informal session will explore the most important trends and questions surrounding studying and student living from the perspective of domestic and international students.
1:00 pm - 1:30 pm NL - with Wim de Waard, Sandra Aznar, Niels Koenen
This panel discussion focuses on the hard investments into PBSA in The Netherlands: major new projects and transactions, yields/ROIs, demand-supply imbalances, differences in investment interest by location, shifting student demands and product type.
1:30 pm - 2:00 pm Ireland - with Jurien de Koning, Jo Winchester (Executive Director, CBRE), James Halstead
This panel discussion focuses on the hard investments into PBSA in Ireland: major new projects and transactions, yields/ROIs, demand-supply imbalances, differences in investment interest by location, shifting student demands and product type.
1:45 pm - 2:30 pm Platformisation of Things - with Nik Ratcliff, Luke Nolan, Carmen Neghina, Cyril Jessua
Undersupplied markets have become a destination for larger residential projects as of late, but limited availability of purpose-built accommodation has contributed to a strong platformisation trend. The rapid increase in student mobility exacerbates an already profound shortage of student accommodation throughout Europe. In recent years, we have seen the emergence of dedicated, ‘integrated’ web platforms, which promise to address evolving student needs (i.e. online booking, trusted third-parties, avirtual apartment viewings).  What kind of preferences do platforms see in the booking behavior of students? What is expected to change in PBSA markets across Europe and what role will housing platforms have in future? And what can we learn from succesfull online education platforms?
1:45 pm - 2:30 pm The Co-Revolution - with Jeremy Bamberg,  Rasa Strumskyte, Hans Meyer, Charlie MacGregor (CEO & Founder, The Student Hotel)
Modern communication, technologies and the ubiquity of internet access make it possible to work from wherever. A workplace evolution has been taking place in which new, serviced working environments going far beyond the traditional office are emerging. Simultaneously, communal living typologies for recent graduates are on the rise, learning from experiences in student accommodation.  With increasing costs of living in the most congested cities, co-living platforms offer an attractive alternative. The growing desire from younger generations for urban lifestyles and  environments with private space, amenities and communal events ignites the co-revolution. What does the future of living, working and learning together look like in Europe in times of a co-revolution?
2:00 pm - 2:30 pm France - with Xavier Bodart, Marcus Roberts, Clément Leroy (Real Estate Development Manager, Kaufman & Broad)
This panel discussion focuses on the hard investments into PBSA in France: major new projects and transactions, yields/ROIs, demand-supply imbalances, differences in investment interest by location, shifting student demands and product type.
2:30 pm - 3:00 pm UK - with George Dyer (Partner, Cushman & Wakefield), Sean McKeown, Carlo Matta (Head of Europe, CA Ventures), Paul Marshall
This panel discussion focuses on the hard investments into PBSA in the United Kingdom: major new projects and transactions, yields/ROIs, demand-supply imbalances, differences in investment interest by location, shifting student demands and product type.
2:45 pm - 3:30 pm The Global Outlook - with Steve Furst, Stewart Moore , Aaron Maskrey, Neil Burton (Global Practice Lead – Customer Strategy & Brand, Greystar), Conal Newland
Whereas our think tank and Conference has always focused on the pan-European landscape of international mobility, there is a entire world beyond that. Year in, year out countries like China and India are the key drivers of international higher education making student accommodation a truly global game. From an investment perspective, there is a parallel globalization of investments, with key drivers in Asia, the Emirates and Canada. It’s time to scale The Class to a bigger picture, in this global student living outlook.
2:45 pm - 3:30 pm The Start-up Programme - with Leon Ifayemi, Carmen Neghina, Michael Dimelow, Jonathan Burrows, Cecilia Castelli
Together with specialist internet service provider ASK4 the Start-Up Programme was launched, in order to provide a platform and support for PropTech and EdTech start-ups revolutionizing student living. The Start-Up Programmeacknowledges the start-ups developing products or services that enhance the student experience, the future of learning, and the transition to a working career in an unprecedented way.  Every month, The Class Research Team selects the best start-up among the applications, and the best 4 Start-ups will blow you away with their main stage pitch at The Conference.
3:00 pm - 3:30 pm Germany - with Christian Scheuerl, Georg-Christian Rueb, Christin Schöder, Stuart Osborn (Partner, Knight Frank)
This panel discussion focuses on the hard investments into PBSA in Germany: major new projects and transactions, yields/ROIs, demand-supply imbalances, differences in investment interest by location, shifting student demands and product type.
3:45 pm - 4:30 pm Closing Panel - with The Class Conference 2018

November 12, 2018 - November 18, 2018

Keynote Speakers

Julie Wagner

Non-resident Fellow

The Brookings Institution

“In a changing economic landscape, where innovation is increasingly collaborative, “open,” and convergent, cities are now able to leverage their unique assets and advantages—density, proximity and accessibility—to cultivate the pooling of innovative clusters and sectors at the hyper local scale.”

Vincent Rouget

Partner

Aermont

“In the European student housing market concepts have tremendously improved over the last decade through the emergence of international players. We view student housing as the key pillar – and one of the very few incubators – for the emergence of community-driven accommodation experience dear to the millennial generation.”

Speakers

Pierfrancesco Maran

Vice Mayor

City of Milan

Clare Melhuish

Director

UCL Urban Lab

Anna Canato

Head of Education and Public Research Division

European Investment Bank

Aaron Maskrey

Head of Research & Intelligence

GSA

Rasa Strumskyte

Chief Strategy Officer

Talent Garden

James Halstead

Director Head of UK and Ireland

Blackrock

Deb Schmidt-Rogers

Assistant Vice President and Director of Residence Life

Loyola University Chicago

Jeremy Bamberg

Co-founder

Factory

Charlie MacGregor

CEO and Founder

The Student Hotel

Neil Burton

Global Practice Lead

Greystar

Obi Okwuadigbo

Managing Director

 Group Accomodation, Coventry University

Paloma Lisboa

Director of Student Services

King’s College London

Wim Waard

Student Housing Specialist

De Key

Brian Welsh

CEO

The Nido Collection

Leon Ifayemi

CEO – Founder

SPCE

Matteo Fantoni

Architect

MATTEOFANTONI STUDIO

Job van Maurik

Executive Director

Erasmus University College

Rebecca O'Hare

Head of Residence Life

Campus Living Villages

Jonathan Burrows

Founder and CEO

ASK4

Conal Newland

Director, Student Accommodation

Savills Australia and New Zealand

Carlos Cano

Commercial and Marketing Director

Resa

Carmen Neghina

Thought Leadership Manager

Study Portals

Nik Ratcliff

VP Sales

Housing Anywhere

Cyril Jessua

CEO

Uniplaces

Emilio Faroldi

Vice-Rector

Politecnico Milano

Carlo Matta

Head of Europe

CA Ventures

Heather Wray

Sustainability Expert

Innovation Lighthouse

Clément Leroy

Directeur Adjoint

Kaufman and Broad

Sean McKeown

Managing Director

Arlington Advisors

Christian Scheuerl

Managing Director/COO

Staytoo, MPC Micro Living Development

Andrea Galardi

CEO & Co-Founder

rtmliving

Justin Hamer

Partner and COO

Basecamp

Stewart Moore

Commercial Director

CRM 

Christin Schöder

Fund Manager European Residential

Catella Residential Investment Management

Eri Cuanalo

CEO

Collegiate

Hans Meyer

Managing Director & Co-founder

Zoku 

Georg-Christian Rueb

Senior Portofolio Manager

Union Investment

Marcus Roberts

Director

Savills 

Andrew Smith

Partner, Student Accommodation Investment

Cushman & Wakefield 

Jo Winchester

Executive Director

CBRE

George Dyer

Partner, Student Accommodation Investment

Cushman & Wakefield 

Harald Hübl

Investment Director

Milestone

Chiara Rizzica

Project Manager

Fondazione Housing Sociale 

Tony Allen

Operations Director

The Nido Collection

Horst Lieder

Chairman&Founder

IC Campus

Luca Martinazzoli

Director of Urban Marketing

Municipality of Milan

Stefano Pagliani

Analyst

Hines

Demetrio Scopelliti

Advisor to the Deputy Mayor for Urban Planning, Green Areas and Agriculture

Comune di Milano

Federico Rossi

Deputy Managing Director

Camplus 

Cecilia Castelli

Consultant

The European House – Ambrosetti

Raj Kotecha

Co-founder and Managing Director

Amro Real Estate Partners

Paul Marshall

Group Business Development Manager

UPP

Samuel Vetrak

CEO

Student Marketing

Felix Hillen

Managing Director

The Student Hotel

Jurrien de Koning

Director

Hines

Rob Crowther

Group Sales Director

Ask4

Giacomo Biraghi

Founder

SecoloUrbano

Stuart Osborn

Director EMEA Student Housing

JLL

Xavier Bodart

Director

Odalys Campus

Polina Popova

Global Business Development Director, Education Accommodation

ASSA ABLOY Global Solutions

Christopher Hütwohl

Investment Director

Corestate

Luke Nolan

Founder & CEO

Student.com

Alec McKenzie

Project Sales Director

Student-Furniture

Sandra Aznar

Head of IR and Business Development

Xior Student Housing

Marc Koehler

Founder and Owner

Marc Koehler Architects

Niels Koenen

Senior Consultant Specialist Markets

CBRE

Nicolas Bearelle

CEO

Re-Vive

Nick Proctor

Founder and CEO

Amber Energy

Antoinette Zuidweg

President

TEDxBocconiU

Luca Bovone

Founder & CEO

PROJECTS

Michael Dimelow

Co-founder and Chief Investment Officer

Accelerated Digital Ventures

Eelco Siersema

Director of Real Estate

De Key

Steve Furst

Founding Partner and Director

Valeo Groupe US

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